Traditionally, a video PSA was developed for television viewing and distribution. Television remains a great option, especially if your resources include a local contact with a public access or other television station. Many stations donate portions of their commercial time to non-commercial causes and air community calendars with information about local events and activities. The television option might require more resources for development of your video (higher production values), and there are many more media options now available for PSAs beyond just a television ad.

Social media such as YouTube, Facebook, TikTok, and Instagram are alternative platforms for cross-posting and distributing your PSA. If you have a social media presence already with followers that can help spread the word, consider how you will engage them. Ask your partners to publish and promote your video on their webpages or social media platforms. Your target audience should inform your choice of social media for publication of your PSA, with younger audiences being more likely to see your PSA on Instagram or TikTok and older users more likely to visit YouTube or Facebook.